This year at Cannes Lions, we're driving the narrative forward, transforming every journey into a landmark of creativity and insights.


Join us at the Uber Villa for a refreshment. Relax, connect, and embark on a journey of inspiration.

In partnership with 

Panel: 4:00 - 4:30 pm

 

Moderator: Zoe Ruderman - Chief Content Officer, ADWEEK

Megan Ramm - Head of CPG Partnerships, Uber Advertising
Sarah Larsen - Chief Marketing Officer, Samsung

Domenic DiMeglio - EVP and CMO of Paramount Streaming

Ian Trombetta - SVP of Social, Influencer and Content, NFL 




Cocktail hour to follow: 4:30 - 5:30 pm

 

Uber Villa

10 Rue Jean-Baptiste Dumas, Cannes

As we cruise into a new era of advertising, retail and mobility media is transforming the landscape in innovative ways. This session will chart the journey of advertising as it shifts gears towards more integrated, experiential formats within the mobility sector and beyond. Join us at the Uber Villa, in partnership with ADWEEK, as we explore the dynamic future of advertising through targeted strategies.


From retail to mobility media, learn how first-party data is driving this transformation, enabling more personalized and engaging interactions. Discover how brands are leveraging untapped platforms to reach consumers in motion, crafting touchpoints that are both relevant and impactful.

In partnership with 

Panel: 12:00 - 12:30 pm


Moderator: Ashan Khan, Head of US + C Agency, Uber Advertising

Laurie Keith - VP, Emerging Media, Ad Council
Danielle Hawley, Global Head of Creative and Brand, Uber
Brandon Marshall - Ex-NFL, Founder - I AM ATHLETE

Alison Moore, CEO, Comic Relief


 

Light bites to follow: 12:30 - 1:30 pm

 

Uber Villa

10 Rue Jean-Baptiste Dumas, Cannes


Imagine a world where every piece of technology not only connects us but also elevates our potential to make a positive global impact. Join us at the Uber Villa, in partnership with the Ad Council, for an insightful discussion on the role of technology in shaping a better tomorrow. This session will explore how innovative tools and platforms are transforming our approach to global challenges.

 

During this session, we will look at examples of technologies that have significantly improved emergency responses, strengthened community support, and accelerated positive outcomes worldwide. Our distinguished panel will share insights on how these technologies serve not just as tools, but as partners in our collective mission to build more inclusive, sustainable, and resilient communities.


In partnership with 

Panel: 3:30 - 4:00 pm


Moderator: Dorothy Advincula, Global Head of Audience, Insights and Measurement, Uber

Brian Gleason, Chief Revenue Officer, Criteo 
Brian DeCicco, President, Data Strategy, Choreograph

Sarah Kramer, Chief Executive Officer, Spark Foundry



Cocktail hour to follow: 4:00 - 6:00 pm

 

Uber Villa

10 Rue Jean-Baptiste Dumas, Cannes


Welcome to the next frontier of retail media, where first-party data isn’t just a tool—it’s the catalyst for a revolution. Picture a world where your marketing isn’t just seen but felt. Where every interaction is a chance to create a memorable, personalized experience. This is the vision we’re bringing to life.


Together, Uber and Criteo will discuss how first-party data is reshaping the retail landscape, turning ordinary interactions into extraordinary connections. We’ll explore how first-party data empowers you to understand your customers on a deeper level, allowing you to craft campaigns that resonate and engage. From personalized product recommendations to tailored content that speaks directly to individual preferences, first-party data is the key to unlocking unparalleled customer loyalty and driving higher conversions.

Â